The branding of tourist destinations : theoretical and empirical insights

Camilleri, Mark Anthony, (editor.).

Record details

ISBN: 9781787693746
Physical Description: print
xx, 241 p.: ill. ; 24 cm.
Publisher: Bingley, UK : Emerald Publishing, 2019.

Content descriptions

Bibliography, etc. Note:

Includes bibliographical references and index.

Formatted Contents Note:

The marketing environment of tourist destinations / Mark Anthony Camilleri -- Branding places and tourist destinations : a conceptualisation and review / Chung-Shing Chan and Lawal M. Marafa -- A stakeholder approach for destination management organisations / Jeremy Fairley -- The destination branding through multisensory experiences : case studies from Sweden / Clarinda Rodrigues -- The development of the agritourism sector in Campania, Italy / Veronica Di Caprio, Peter Wiltshier and Valentina Della Corte -- Using the destination's heritage, language, lifestyle and 'made in Italy' as a tourism development model / Kamel Ben Youssef, Martha Friel and Giuseppe Giaccardi -- The consumer-based brand equity of music events : two case studies from Portugal / Gisela Alves, Arnaldo Coelho and Vitor Roque -- Branding porto : a case study of the 'essence of wine' / Ana Pinto Borges, Elvira Vieira and Paula Rodrigues -- Oleotourism development in Jaen, Spain / Carla Marano-Marcolini, Anna d'Auria and Marco Tregua -- The hotel managers' attitudes towards environmental responsibility : an empirical study from Ecuador / Maria Dolores Sanchez-Fernandez ... [et al.] -- The moderating effect of perceived value on the relationship between country image and destination brand extension in Alanya, Turkey -- Exploring customers' attitudes towards the hospitality brands in India : a social identity perspective / Ahmad Raouf Rather.