Catalogue

Record Details

Catalogue Search



The branding of tourist destinations : theoretical and empirical insights  Cover Image Book Book

The branding of tourist destinations : theoretical and empirical insights / edited by Mark Anthony Camilleri.

Record details

  • ISBN: 9781787693746
  • Physical Description: xx, 241 p.: ill. ; 24 cm.
  • Publisher: Bingley, UK : Emerald Publishing, 2019.

Content descriptions

Bibliography, etc. Note:
Includes bibliographical references and index.
Formatted Contents Note:
The marketing environment of tourist destinations / Mark Anthony Camilleri -- Branding places and tourist destinations : a conceptualisation and review / Chung-Shing Chan and Lawal M. Marafa -- A stakeholder approach for destination management organisations / Jeremy Fairley -- The destination branding through multisensory experiences : case studies from Sweden / Clarinda Rodrigues -- The development of the agritourism sector in Campania, Italy / Veronica Di Caprio, Peter Wiltshier and Valentina Della Corte -- Using the destination's heritage, language, lifestyle and 'made in Italy' as a tourism development model / Kamel Ben Youssef, Martha Friel and Giuseppe Giaccardi -- The consumer-based brand equity of music events : two case studies from Portugal / Gisela Alves, Arnaldo Coelho and Vitor Roque -- Branding porto : a case study of the 'essence of wine' / Ana Pinto Borges, Elvira Vieira and Paula Rodrigues -- Oleotourism development in Jaen, Spain / Carla Marano-Marcolini, Anna d'Auria and Marco Tregua -- The hotel managers' attitudes towards environmental responsibility : an empirical study from Ecuador / Maria Dolores Sanchez-Fernandez ... [et al.] -- The moderating effect of perceived value on the relationship between country image and destination brand extension in Alanya, Turkey -- Exploring customers' attitudes towards the hospitality brands in India : a social identity perspective / Ahmad Raouf Rather.
Subject: Tourism.

Available copies

  • 1 of 1 copy available at Selkirk College.

Holds

  • 0 current holds with 1 total copy.
Show Only Available Copies
Location Call Number / Copy Notes Barcode Shelving Location Circulation Modifier Holdable? Status Due Date Courses
Castlegar Campus Library G 155 A1 B73 2019 (Text)
Copy: c. 1
B001625362 General Volume hold Available -


Additional Resources