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Sports marketing : a strategic perspective Cover Image Book Book

Sports marketing : a strategic perspective / Matthew D. Shank, Mark R. Lyberger.

Shank, Matthew D. (Author). Lyberger, Mark R. (Added Author).

Summary:

This is the only introductory textbook to adopt a strategic approach, explaining clearly how every element of the marketing process should be designed and managed, from goal-setting and planning to implementation and control. Covering all the key topics in the sports marketing curriculum, including consumer behavior, market research, promotions, products, pricing, sponsorship, business ethics, technology and e-marketing, the book introduces core theory and concepts, explains best practice, and surveys the rapidly-changing, international sports business environment. Every chapter contains extensive real-world case studies and biographies of key industry figures and challenging review exercises which encourage the reader to reflect critically on their own knowledge and professional practice.

Record details

  • ISBN: 9781138015968 (paperback)
  • ISBN: 9781138015951 (hardback)
  • Physical Description: xxxii, 669 p. : col. ill. ; 26 cm
  • Edition: 5th ed.
  • Publisher: Milton Park, Abingdon, Oxon ; Routledge, 2015.

Content descriptions

Bibliography, etc. Note:
Includes bibliographical references and index.

Search for related items by subject

Subject: Sports > United States > Marketing.
Sports > Economic aspects > United States.

Available copies

  • 1 of 1 copy available at Selkirk College.

Holds

  • 0 current holds with 1 total copy.
Show Only Available Copies
Location Call Number / Copy Notes Barcode Shelving Location Circulation Modifier Holdable? Status Due Date Courses
Castlegar Campus Library GV 716 S42 2015 (Text)
Copy: c. 1
 B001586148 General Volume hold Available -

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