Book
Sports marketing : a strategic perspective / Matthew D. Shank, Mark R. Lyberger.
This is the only introductory textbook to adopt a strategic approach, explaining clearly how every element of the marketing process should be designed and managed, from goal-setting and planning to implementation and control. Covering all the key topics in the sports marketing curriculum, including consumer behavior, market research, promotions, products, pricing, sponsorship, business ethics, technology and e-marketing, the book introduces core theory and concepts, explains best practice, and surveys the rapidly-changing, international sports business environment. Every chapter contains extensive real-world case studies and biographies of key industry figures and challenging review exercises which encourage the reader to reflect critically on their own knowledge and professional practice.
Record details
- ISBN: 9781138015968 (paperback)
- ISBN: 9781138015951 (hardback)
- Physical Description: xxxii, 669 p. : col. ill. ; 26 cm
- Edition: 5th ed.
- Publisher: Milton Park, Abingdon, Oxon ; Routledge, 2015.
Content descriptions
| Bibliography, etc. Note: | Includes bibliographical references and index. |
Search for related items by subject
| Subject: | Sports > United States > Marketing. Sports > Economic aspects > United States. |
Available copies
- 1 of 1 copy available at Selkirk College.
Holds
- 0 current holds with 1 total copy.
Show Only Available Copies
| Location | Call Number / Copy Notes | Barcode | Shelving Location | Circulation Modifier | Holdable? | Status | Due Date | Courses |
|---|---|---|---|---|---|---|---|---|
| Castlegar Campus Library | GV 716 S42 2015 (Text)
Copy: c. 1
|
B001586148 | General | Volume hold | Available | - |
