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Soap, sex, and cigarettes : a cultural history of American advertising  Cover Image Book Book

Soap, sex, and cigarettes : a cultural history of American advertising / Juliann Sivulka.

Sivulka, Juliann. (Author).

Summary:

Examines how American advertising both mirrors society and creates it. From the first newspaper advertisement in colonial times to today's online viral advertising, the text explores how advertising grew in America, how products and brands were produced and promoted, and how advertisements and agencies reflect and introduce cultural trends and issues.

Record details

  • ISBN: 9781133311133
  • ISBN: 113331113X
  • Physical Description: xvi, 430 p. : ill. ; 23 cm.
  • Edition: 2nd ed.
  • Publisher: Boston, MA : Wadsworth Cengage Learning, 2011.

Content descriptions

Bibliography, etc. Note:
Includes bibliographical references (p. 409-416) and index.
Formatted Contents Note:
The beginnings : 1492 to 1880 -- Selling the goods : 1880 to 1900 -- The rise of a consumer economy : 1900 to World War I -- The roaring twenties : 1920 to 1929 -- The depression and war years : 1930 to 1945 -- The postwar boom : 1945 to 1960 -- The creative revolution : 1960 to 1975 -- From positioning to image building : 1975 to 1990 -- The information revolution : 1990 to 1999 -- The digital age : since 2000.
Subject: Advertising > History.
Advertising > United States.

Available copies

  • 1 of 1 copy available at Selkirk College.

Holds

  • 0 current holds with 1 total copy.
Show Only Available Copies
Location Call Number / Copy Notes Barcode Shelving Location Circulation Modifier Holdable? Status Due Date Courses
Castlegar Campus Library HF 5813 U5 S58 2011 (Text)
Copy: c. 1
B001319599 General Volume hold Available -

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042 . ‡apcc
050 4. ‡aHF5813.U5 ‡bS58 2011
1001 . ‡aSivulka, Juliann.
24510. ‡aSoap, sex, and cigarettes : ‡ba cultural history of American advertising / ‡cJuliann Sivulka.
250 . ‡a2nd ed.
260 . ‡aBoston, MA : ‡bWadsworth Cengage Learning, ‡c2011.
300 . ‡axvi, 430 p. : ‡bill. ; ‡c23 cm.
504 . ‡aIncludes bibliographical references (p. 409-416) and index.
505 . ‡aThe beginnings : 1492 to 1880 -- Selling the goods : 1880 to 1900 -- The rise of a consumer economy : 1900 to World War I -- The roaring twenties : 1920 to 1929 -- The depression and war years : 1930 to 1945 -- The postwar boom : 1945 to 1960 -- The creative revolution : 1960 to 1975 -- From positioning to image building : 1975 to 1990 -- The information revolution : 1990 to 1999 -- The digital age : since 2000.
5200 . ‡aExamines how American advertising both mirrors society and creates it. From the first newspaper advertisement in colonial times to today's online viral advertising, the text explores how advertising grew in America, how products and brands were produced and promoted, and how advertisements and agencies reflect and introduce cultural trends and issues.
596 . ‡a1 ‡5BCS
650 0. ‡aAdvertising ‡xHistory.
650 0. ‡aAdvertising ‡zUnited States.
998 . ‡aa103266
999 . ‡aHF 5813 U5 S58 2011 ‡wLC ‡c1 ‡iB001319599 ‡d2/12/2014 ‡e20/11/2014 ‡f5/7/2013 ‡g1 ‡lGENERAL ‡mCASTLEGAR ‡n1 ‡p$60.00 ‡rY ‡sY ‡tBOOK ‡u18/1/2012
999 . ‡aHF 5813 U6 S55 2012 ‡wLC ‡c1 ‡i26040003021603 ‡d3/11/2014 ‡e2/19/2014 ‡lIN_LIBRARY ‡mLANSDOWNE ‡n3 ‡p$91.49 ‡rY ‡sY ‡tBOOK ‡u5/25/2012 ‡xMONOGRAPH
901 . ‡a125147632 ‡bCabcs ‡c125147632 ‡tbiblio

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