Book
Soap, sex, and cigarettes : a cultural history of American advertising / Juliann Sivulka.
Examines how American advertising both mirrors society and creates it. From the first newspaper advertisement in colonial times to today's online viral advertising, the text explores how advertising grew in America, how products and brands were produced and promoted, and how advertisements and agencies reflect and introduce cultural trends and issues.
Record details
- ISBN: 9781133311133
- ISBN: 113331113X
- Physical Description: xvi, 430 p. : ill. ; 23 cm.
- Edition: 2nd ed.
- Publisher: Boston, MA : Wadsworth Cengage Learning, 2011.
Content descriptions
| Bibliography, etc. Note: | Includes bibliographical references (p. 409-416) and index. |
| Formatted Contents Note: | The beginnings : 1492 to 1880 -- Selling the goods : 1880 to 1900 -- The rise of a consumer economy : 1900 to World War I -- The roaring twenties : 1920 to 1929 -- The depression and war years : 1930 to 1945 -- The postwar boom : 1945 to 1960 -- The creative revolution : 1960 to 1975 -- From positioning to image building : 1975 to 1990 -- The information revolution : 1990 to 1999 -- The digital age : since 2000. |
Search for related items by subject
| Subject: | Advertising > History. Advertising > United States. |
Available copies
- 1 of 1 copy available at Selkirk College.
Holds
- 0 current holds with 1 total copy.
Show Only Available Copies
| Location | Call Number / Copy Notes | Barcode | Shelving Location | Circulation Modifier | Holdable? | Status | Due Date | Courses |
|---|---|---|---|---|---|---|---|---|
| Castlegar Campus Library | HF 5813 U5 S58 2011 (Text)
Copy: c. 1
|
B001319599 | General | Volume hold | Available | - |
