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Killing us softly 4 : Advertising's image of women  Cover Image DVD DVD

Killing us softly 4 : Advertising's image of women

Kilbourne, Jean. (Added Author). Jhally, Sut. (Added Author). Media Education Foundation. (Added Author).

Summary: In this new, highly anticipated update of her pioneering Killing Us Softly series, the first in more than a decade, Jean Kilbourne takes a fresh look at how advertising traffics in distorted and destructive ideals of femininity. The film marshals a range of new print and television advertisements to lay bare a stunning pattern of damaging gender stereotypes -- images and messages that too often reinforce unrealistic and unhealthy perceptions of beauty, perfection, and sexuality. By bringing Kilbourne's groundbreaking analysis up-to-date, Killing Us Softly 4 stands to challenge a new generation of students to take advertising seriously, and to think critically about popular culture and its relationship to sexism, eating disorders, and gender violence.

Record details

  • ISBN: 897952001311
  • ISBN: 9781932869446
  • ISBN: 1932869441
  • Physical Description: 1 videodisc (45 min.) : sound, colour ; 4 3/4 in.
    videodisc
  • Publisher: Northampton, MA : Media Education Foundation, [2010]

Content descriptions

General Note:
Sequel to: Killing us softly (c1979), Still killing us softly (c1987), both produced by Cambridge Documentary Films, and Killing us softly 3 (2000).
"This program contains nudity and sexual themes"--at start of videorecording.
Sequel to: Killing us softly (c1979), Still killing us softly (c1987), and Killing us softly 3 (2000).
Formatted Contents Note: Introduction -- Ads everywhere -- A constructed beauty -- Objectification -- Judged by looks alone -- Thinness -- Dieting -- Eating + morality -- Global impact -- Infantilization + powerlessness -- Advertising + sex -- Experienced virgins -- Consumerism + sexualizing products -- Masculinity -- Violence -- What to do?
Restrictions on Access Note:
NLC staff and students only.
Creation/Production Credits Note: Producer, director, Sut Jhally; creator, presenter, Jean Kilbourne.
Participant or Performer Note: Host, Jean Kilbourne.
System Details Note:
DVD, all regions ; aspect ratio 16.9 ; Dolby digital plus sound.
Terms Governing Use and Reproduction Note:
Licensed for: home, library, classroom, ILL.
Language Note:
In english, with english or spanish subtitles.
Subject: Women in advertising
Women in popular culture
Advertising -- Psychological aspects
Sex in advertising
Sexism
Sex role
Children in advertising
Body image in women
Genre: Documentary films.

Available copies

  • 1 of 1 copy available at Selkirk College.

Holds

  • 0 current holds with 1 total copy.
Show Only Available Copies
Location Call Number / Copy Notes Barcode Shelving Location Circulation Modifier Holdable? Status Due Date Courses
Castlegar Campus Library HF 5827.85 K54 2010 (Text)
Copy: c. 1
B001303965 DVD Volume hold Available -

Summary: Updating her previous films, Killing us softly and Still killing us softly, Jean Kilbourne reviews how advertising has changed and not changed over the last 20 years, using over 160 ads to critique advertising's view of women, and the effects this has on their image of themselves.
In this new, highly anticipated update of her pioneering Killing Us Softly series, the first in more than a decade, Jean Kilbourne takes a fresh look at how advertising traffics in distorted and destructive ideals of femininity. The film marshals a range of new print and television advertisements to lay bare a stunning pattern of damaging gender stereotypes -- images and messages that too often reinforce unrealistic and unhealthy perceptions of beauty, perfection, and sexuality. By bringing Kilbourne's groundbreaking analysis up-to-date, Killing Us Softly 4 stands to challenge a new generation of students to take advertising seriously, and to think critically about popular culture and its relationship to sexism, eating disorders, and gender violence.
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