Killing us softly 4 : Advertising's image of women

Kilbourne, Jean. (Added Author). Jhally, Sut. (Added Author). Media Education Foundation. (Added Author).

Summary: In this new, highly anticipated update of her pioneering Killing Us Softly series, the first in more than a decade, Jean Kilbourne takes a fresh look at how advertising traffics in distorted and destructive ideals of femininity. The film marshals a range of new print and television advertisements to lay bare a stunning pattern of damaging gender stereotypes -- images and messages that too often reinforce unrealistic and unhealthy perceptions of beauty, perfection, and sexuality. By bringing Kilbourne's groundbreaking analysis up-to-date, Killing Us Softly 4 stands to challenge a new generation of students to take advertising seriously, and to think critically about popular culture and its relationship to sexism, eating disorders, and gender violence.

Record details

ISBN: 897952001311
ISBN: 9781932869446
ISBN: 1932869441
Physical Description: 1 videodisc (45 min.) : sound, colour ; 4 3/4 in.
videodisc
Publisher: Northampton, MA : Media Education Foundation, [2010]

Content descriptions

General Note:	Sequel to: Killing us softly (c1979), Still killing us softly (c1987), both produced by Cambridge Documentary Films, and Killing us softly 3 (2000). "This program contains nudity and sexual themes"--at start of videorecording. Sequel to: Killing us softly (c1979), Still killing us softly (c1987), and Killing us softly 3 (2000).
Formatted Contents Note:	Introduction -- Ads everywhere -- A constructed beauty -- Objectification -- Judged by looks alone -- Thinness -- Dieting -- Eating + morality -- Global impact -- Infantilization + powerlessness -- Advertising + sex -- Experienced virgins -- Consumerism + sexualizing products -- Masculinity -- Violence -- What to do?
Restrictions on Access Note:	NLC staff and students only.
Creation/Production Credits Note:	Producer, director, Sut Jhally; creator, presenter, Jean Kilbourne.
Participant or Performer Note:	Host, Jean Kilbourne.
System Details Note:	DVD, all regions ; aspect ratio 16.9 ; Dolby digital plus sound.
Terms Governing Use and Reproduction Note:	Licensed for: home, library, classroom, ILL.
Language Note:	In english, with english or spanish subtitles.