Book
Hotel pricing in a social world : driving value in the digital economy
Record details
- ISBN: 9781119129967 (cloth)
-
Physical Description:
print
xxii, 329 p. : ill. ; 24 cm - Publisher: Hoboken, NJ : John Wiley & Sons, Inc., [2016]
Content descriptions
| Bibliography, etc. Note: | Includes bibliographical references and index. |
| Formatted Contents Note: | The social world has changed revenue management forever -- Demystifying price optimization -- Big data, big analytics, and revenue management -- Hotel pricing in a social world : price, UGC, and buying behavior -- Integrating revenue management and marketing -- Total hotel revenue management -- Pricing as a strategic tool -- The path to personalization : revenue management's contribution to the new guest experience -- The future of revenue management. |
Search for related items by subject
| Subject: | Hotels -- Rates Online social networks -- Economic aspects Electronic commerce Revenue management |
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Available copies
- 1 of 1 copy available at Selkirk College.
Holds
- 0 current holds with 1 total copy.
Show Only Available Copies
| Location | Call Number / Copy Notes | Barcode | Shelving Location | Circulation Modifier | Holdable? | Status | Due Date | Courses |
|---|---|---|---|---|---|---|---|---|
| Castlegar Campus Library | TX 911.3 R3 M35 2016 (Text)
Copy: c. 1
|
B001625352 | General | Volume hold | Available | - |
