Food tourism : a practical marketing guide

Stanley, John Barry 1948- (author.). Stanley, Linda Sally, 1952- (author.).

Summary: The fastest growth in tourism is the culinary sector. An important part of holidaying and often a purpose in itself, food tourism is now occurring in most developed countries, with tourists seaching out culinary tourism events and opportunities throughout the world. Looking at food tourism from the proprietor's perspective, this book reviews strategies for making a food-based business into a tourism enterprise, including how to understand and engage with the consumer, inventive ideas for marketing and retailing, and how to incorporate the tourist at a level that suits the existing business. From garden centres and farmers markets to the more involved options of taste tours, agri-entertainment, glamping, restaurants and farm shops, the book provides an overall direction to the development of food tourism. --Back cover.

Record details

ISBN: 9781780645025
ISBN: 9781780645018
Physical Description: print
xviii, 241 pages : illustrations ; 25 cm
Publisher: Wallingford, Oxfordshire, UK : CAB International, [2015]
Copyright: ©2015

Content descriptions

Bibliography, etc. Note:	Includes bibliographical references and index.
Formatted Contents Note:	Introduction -- The changing tourist -- On-farm marketing and activities -- Off-farm marketing and retailing -- Agri-entertainment or agri-tourism -- Accomodation -- Independent garden centres and nurseries -- The food offer -- Marketing -- The future of food tourism.