Book
Canadian advertising in action
Record details
- ISBN: 9780132405744 :
- ISBN: 0132405741
-
Physical Description:
print
xxix, 530 p. : col. ill. ; 28 cm. - Edition: 8th ed.
- Publisher: Toronto : Prentice Hall Canada, c2009.
Content descriptions
| General Note: | Includes index. |
| Bibliography, etc. Note: | Includes bibliographical references. |
| Formatted Contents Note: | Advertising and marketing communications today -- Advertising in a marketing communications environment -- The advertising industry -- Marketing communications planning -- Consumer behaviour concepts and target marketing -- Strategic planning concepts for marketing communications -- Creating the message -- Creative planning essentials -- Design, layout, and production -- Communicating the message: planning message placement -- Media planning essentials -- Print media: newspapers and magazines -- Broadcast media: television and radio -- Out-of-home media -- Direct-response media -- Interactive media -- Communicating the message: integrated media choices -- Sales promotion -- Public relations and event marketing and sponsorships -- Appendix I: Cases -- Appendix II: Marketing communications plan -- Appendix III: Advertising regulations -- Appendix IV: Glossary. |
Search for related items by subject
| Subject: | Advertising -- Canada Advertising |
Available copies
- 1 of 1 copy available at Selkirk College.
Holds
- 0 current holds with 1 total copy.
Other Formats and Editions
Show Only Available Copies
| Location | Call Number / Copy Notes | Barcode | Shelving Location | Circulation Modifier | Holdable? | Status | Due Date | Courses |
|---|---|---|---|---|---|---|---|---|
| Castlegar Campus Library | HF 5823 T78 2009 (Text)
Copy: c. 1
|
B001282516 | General | Volume hold | Available | - |
