Book
Adland : a global history of advertising / Mark Tungate.
Record details
- ISBN: 9780749448370
- ISBN: 0749448377
- Physical Description: x, 278 p. : ill. (some col.) ; 24 cm.
- Publisher: London ; Kogan Page, 2007.
Content descriptions
| Bibliography, etc. Note: | Includes bibliographical references (p. [269]-271) and index. |
| Formatted Contents Note: | Pioneers of persuasion -- From propaganda to soap -- Madison Avenue aristocracy -- Creative revolutionaries -- The Chicago way -- The Brit pack -- Eighties extravagance -- The French connection -- European icons -- Media spins off -- Consolidation incorporated -- Japanese giants -- The alternatives -- Dotcom boom and bust -- Latin spirit -- International outposts -- Shooting stars -- Controversy in Cannes -- New frontiers -- The agency of the future . |
Search for related items by subject
| Subject: | Advertising > History. |
Available copies
- 1 of 1 copy available at Selkirk College.
Holds
- 0 current holds with 1 total copy.
Show Only Available Copies
| Location | Call Number / Copy Notes | Barcode | Shelving Location | Circulation Modifier | Holdable? | Status | Due Date | Courses |
|---|---|---|---|---|---|---|---|---|
| Castlegar Campus Library | HF 5823 T83 2007 (Text)
Copy: c. 1
|
B001318856 | General | Volume hold | Available | - |
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| 100 | 1 | . | ‡aTungate, Mark, ‡d1967- |
| 245 | 1 | 0. | ‡aAdland : ‡ba global history of advertising / ‡cMark Tungate. |
| 246 | 3 | . | ‡aAd land |
| 260 | . | ‡aLondon ; ‡aPhiladelphia : ‡bKogan Page, ‡c2007. | |
| 300 | . | ‡ax, 278 p. : ‡bill. (some col.) ; ‡c24 cm. | |
| 504 | . | ‡aIncludes bibliographical references (p. [269]-271) and index. | |
| 505 | 0 | . | ‡aPioneers of persuasion -- From propaganda to soap -- Madison Avenue aristocracy -- Creative revolutionaries -- The Chicago way -- The Brit pack -- Eighties extravagance -- The French connection -- European icons -- Media spins off -- Consolidation incorporated -- Japanese giants -- The alternatives -- Dotcom boom and bust -- Latin spirit -- International outposts -- Shooting stars -- Controversy in Cannes -- New frontiers -- The agency of the future . |
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